About Us

Hi, I'm Geoff Marks, I've been a mad Arsenal fan since my first visit to Highbury in 1971. I created The Highbury Generation to keep the spirit of Highbury alive for legacy Gooners like myself

I've sat, stood, sung & suffered my way through more than 1500 matches & Highbury was my second home, the place where my heart learned what it meant to be a Gooner.

When we left Highbury in 2006 a piece of my heart remained there. The Emirates is a magnificent stadium, no doubt but for so many like myself it will never carry the same heart & soul as our beloved marble halls.

Highbury wasn't just where we watched football, it was where we belonged.

This store is my way of keeping that spirit alive. With a lifetime in the fashion industry as an embroiderer & screen printer I'm marrying my craft with my love of Arsenal.

Every piece I create is designed for those fans who, just like me, still feel the tug on their hearts when they think of Highbury.

These aren't just products, they're a way to wear your story, to show your pride & say to the world 'I'm part of The Highbury Generation'!

For legacy Gooners, for the faithful, for all of you who left your heart at Highbury, this store is for you

Much Love,

Geoff